Sensa, feel full faster, lose weight
Written By Betty van der Mark on Saturday, February 13, 2010 | 2:16 AM
Over the course of 25 years, Sensa creator Dr. Alan Hirsch has conducted ongoing research on the effects of smell and taste on eating habits, ultimately leading him to spearhead one of the largest studies ever conducted on weight loss. Over a 6 month period, 1,436 women and men sprinkled scented, flavorless "Tastant" crystals on everything they ate. Participants were instructed not to change their existing diet or exercise program.
The 1,436 people in the treatment group who completed the program lost an average of 30.5 pounds - nearly 15% of their total body weight. Those in the control group lost only 2 pounds, on average.
This was followed by a double-blind, placebo-controlled study conducted by an independent laboratory, in which participants lost 27.5 pounds and about 14% of their body mass, on average. Participants were instructed not to change their existing diet or exercise program. Those in the control group gained half a pound, on average.